What memories do you embrace the most?

ADATA Technology Co., Ltd. was established in May 2001. During the past two decades, the company has been dedicated to bringing exemplary memory solutions that enhance their customers’ digital experiences. Likewise, the company’s adherence to honesty and high standards of professionalism has made them a customer’s favorite memory brand and a global leader in product design.

ADATA is well known for its wide range of memory solutions. Currently, they provide the safest, most efficient, stable, compatible, and high-performance memory products in the market. In 2020, the company partnered with Pronyx to make its products more readily available to customers living in Western Asia

Their memory solutions include DRAM modules, USB flash drives, memory cards, solid-state drives, and portable hard drives. Their products are also known for their endurance and superb cost/performance balance.

This future-oriented industry authority started its humble beginning with only 20 employees in Taiwan, but it grew and scaled powered by extraordinary corporate values that exceed customer expectations year after year. The values that drove them to achieve $1 billion in sales turnover within their first ten years remain the same today: integrity, fairness, honesty, perseverance, ingenuity, harmony, love, and innovation.

Social Responsibility

ADATA’s commitment to corporate social responsibility is manifest in their adoption of greener solutions in their product development. They have received ISO 14001 certification on environmental management and IECQ QC080000 on Hazardous Substance Process Management System Requirements. This was a result of meticulous attention in memory components selection, complying with strict manufacturing specifications, quality inspection processes, and the EU Restriction of the use of certain Hazardous Substances in Electrical and electronic equipment (RoHS) directive.

Brand Integrity

All the above went hand in hand in their newest logo design, the hummingbird, which was adopted in 2010 as the company’s symbol, envisioning their plans for the coming decade. The hummingbird symbol reflects ADATA’s culture, vision for the future, and commitment to becoming a global brand. These goals require agility in responding to market demands, swiftness in showcasing innovations in the industry, and explorative nature to lead new research projects on design and technology.

Awards

ADATA’s consistently innovative products have won recognised international awards for constant innovation and exceeding industry expectations:

  • The National Silver Award of Excellence in Taiwan
  • Japan’s G-MARK (Good Design Award)
  • CES Innovations Award in the U.S.
  • The iF Design Award
  • The Red Dot Design Award in Germany

Future

Looking forward, ADATA will continue to reinforce its market authority, harness the power of technological innovation, and to enhance its brand with the hopes of becoming the “Top tier Global Leading Brand of Memory Products.”

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